Search Engine Optimisation Tools

Reciprocal link exchange programs

LinkMetro

Keyword statistics

WordTracker

Deoptimize parking website for 950 penalty

Our airport parking website, TravelUnravel, recently got hit with Google's 950 penalty which dropped the website to the back of the SERPs for airport parking related searches.

Cause
The website was updated recently with new home page content and structure. Consequently it seems to have been viewed by Google's algorithms as too optimized for aiport parking related keywords.

Deoptimization
To counter the problem the website has been deoptimized. It may required further deopimization if the problem persists.

Difference between alt attribute and title attribute

The alt attribute of a tag should be used to fulfil the same function as an image. It should be used to describe images and form buttons.

For more information see the w3 alt attribute detail.

The title attribute of a tag should be used to describe a link or anchor tag.

Using alt and title attributes appropriately is an important element in designing a search engine friendly website.

Blogs as a link resource

The Blogger application makes updating web content incredibly easy and user friendly.

A blog can therfore be used as a useful tool to promote link resources and reciprocate links with other website owners.

This idea is being trialled on the following blogs:
www.find-uk-accountant.co.uk/blog.html
www.financial-terms.co.uk/blog.html
www.debt-glossary.co.uk/blog.html
www.comparedefinitions.com/blog.html
www.travelunravel.co.uk/blog.html
www.airport-parking-discount-travel.co.uk/blog.html
www.studentwiki.co.uk/blog.html
www.theinvestorwiki.org/blog.html

Our blog is soon to be listed in the Blogs Directory and Blog Catalog Internet Innovation.

Directory Page Rank Cost

In the early days of the Internet, directories were a useful resource to find relevant websites. However, with advancements in search technology, search engines are these days far better suited to returning relevant results to your search phrase.

Directories still have their purpose. Getting listed in a directory with high Google Page Rank (PR) is an easy step to promoting a website.

Annual Directory Subscriptions
WorldSiteIndex.com (PR 5) £12 [£2/PR]
Clush.com (PR 5) $20 [$4/PR]
AvivaDirectory.com (PR 4) $50 [$12/PR]
BOTW.org (PR 6) $80 [$13/PR]
STPT.com (PR 4) $100 [$25/PR]
Dir.Yahoo.com (PR 7) $300 [$43/PR]

One off Link Directories
http://www.sponsorthiscompany.com/ (PR 2 ) £5 [£3/PR]
InformationOutpost.com(PR 3) $5 [$2/PR]
Platinax.co.uk(PR 5) $15 [$3/PR]
Quango.com (PR 5) $15 [$3/PR]
SiteSnoop.com (PR 4) $12 [$3/PR]
BusinessSeek.biz(PR 3) $12 [$4/PR]
AbiLogic.com (PR 3) $15 [$5/PR]
Web10.ws(PR 5) $25 [$5/PR]
WebExperience.org (PR 3) $15 [$5/PR]
WebWorldIndex.com (PR 5) $25 [$5/PR]
Yeandi.com (PR 4) $20 [$5/PR]
RubberStamped.org (PR 6) $40 [$7/PR]
JoeAnt.com (PR 5) $40 [$8/PR]
MassiveLinks.com (PR 4) $30 [$8/PR]
eWilla.com (PR 3) $30 [$10/PR]
InCrawler.com (PR 5) $50 [$10/PR]
Skaffe.com (PR 4) $45 [$11/PR]
Browse8.com (PR 3) $35 [$12/PR]
Ezilon.com (PR 6) $70 [$12/PR]
01webdirectory.com(PR 4) $50 [$13/PR]
GoGuides.org (PR 5) $70 [$14/PR]
Site-Sift.com (PR 3) $50 [$17/PR]
v7n.com (PR 3) $50 [$17/PR]
BestOfTheWeb.org (PR 6) $240 [$40/PR]

Free Link Directories
DMOZ.org (PR 8)
LII.org (PR 8)
SearchSight.com (PR 5)

Reciprocal Link Directories
LinkDir.co.uk (PR 3)
Londondirectory.co.uk (PR 5)
NPPSurvey.org (PR 4)
Domaining.in (PR 5)

Search Engine Optimisation Tips

The key to a successful website is undoubtedly unique content that is of a quality informative nature. Search engine tricks and manipulation may work in the short term, but in the long run quality will prevail. The most important tip to take note of is:

• Write unique, quality content

Internet users need to stumble upon your website. One way in which traffic is driven is by links from external websites. In reality the web traffic received from such links is relatively small compared to the inflow of visitors from the monolithic search engines.

Getting links is known as linkbuilding and actually has a relevant benefit to performing well in search engines. Quality links will increase your search engine result rankings in the the likes of Google and Yahoo!

A link from an external website is effectively a vote of confidence for your website. Even better is if the website that links to you is relevant to the content of your website. If you think about it it makes sense that a link from a related website is a stronger vote of confidence than a random link.

• Link build - get quality websites of a relevant topic to link to your website

Websites that appear in Google are known as indexed websites. This is because Google has had a look at them and indexed the content in its database. When Google takes a look at a website in its index, it also takes a look at all the websites that the indexed website is linking to. That is why links are so important. Link building will let the likes of Google know that your website exists.

• Add your website to relevant directories and mega-directories such as DMOZ and Yahoo! Directory or take a look at our directory
• Submit your website to Google and Yahoo!
• Use a sitemap on your website so that Google can index all your web pages

Link Directory

Sponsor This Company is effectively a link directory. For a minimum sponsorship fee a company or website can be listed in the directory.

Links and Search Engines
The benefit of getting listed in the fully search engine indexed directory is improved search engine rankings in the likes of Google and Yahoo. The number of websites linking to your website effectively acts as a vote of confidence for your website and content. The more relevant the links the better. This is a science in itself known as Search Engine Optimisation (SEO).

With an initial low sponsorship fee it is hoped that companies will be encouraged to sign up as at the very least listed websites will benefit from inbound links.

The Bigger Picture
What makes the directory unique from any other is its purpose. Firstly it is a vehicle for raising finance for the one man, start up company that is this company.

If the idea to Sponsor This Company catches the imagination, then the benefits of listing in the directory will be pure advertising exposure from the throughput of visitors to the website. All sponsors are rotated in turn on the homepage with details of the biggest contributors, most recent additions as well as a sponsorship target all detailed.

The Link Directory
The directory is structured in a similar way to the Google Directory with categories such as Travel, Finance and Shopping.