Saturday, 21 June 2008

Google 950 Penalty Fixed

Our airport parking website has been released from its 950 penalty, for the time being at least. The problem was, in all likelihood, created by a site redesign. Whether the steps taken to correct the problem were overdone, we will never know as tweaking areas of the website may bring the embargo back.

Steps taken included:
  • Remove alt and title tags
  • Reduce the number of links on the homepage
  • Shorten url paths to include fewer keywords

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