Search Engine Optimisation Tips

The key to a successful website is undoubtedly unique content that is of a quality informative nature. Search engine tricks and manipulation may work in the short term, but in the long run quality will prevail. The most important tip to take note of is:

• Write unique, quality content

Internet users need to stumble upon your website. One way in which traffic is driven is by links from external websites. In reality the web traffic received from such links is relatively small compared to the inflow of visitors from the monolithic search engines.

Getting links is known as linkbuilding and actually has a relevant benefit to performing well in search engines. Quality links will increase your search engine result rankings in the the likes of Google and Yahoo!

A link from an external website is effectively a vote of confidence for your website. Even better is if the website that links to you is relevant to the content of your website. If you think about it it makes sense that a link from a related website is a stronger vote of confidence than a random link.

• Link build - get quality websites of a relevant topic to link to your website

Websites that appear in Google are known as indexed websites. This is because Google has had a look at them and indexed the content in its database. When Google takes a look at a website in its index, it also takes a look at all the websites that the indexed website is linking to. That is why links are so important. Link building will let the likes of Google know that your website exists.

• Add your website to relevant directories and mega-directories such as DMOZ and Yahoo! Directory or take a look at our directory
• Submit your website to Google and Yahoo!
• Use a sitemap on your website so that Google can index all your web pages